Verizon Social : Rebuilding from the ground up.

Verizon already had the technology but what they needed was a bit more humanity behind it. Our challenge was to reinvent how the brand showed up on social media, shifting from a corporate presence to a genuinely relatable one. Rather than adding to the clutter of ads in people’s feeds, we built a space that felt conversational, approachable, and meaningful.

We moved away from pushing products and instead focused on celebrating the people who use Verizon’s network every day. By highlighting their creativity, passions, and real-world moments powered by connectivity, we turned the spotlight outward. This not only humanized the brand but inspired our audience to explore new ways to use the technology at their fingertips.

The result? A noticeable shift in sentiment—fewer complaints about bills, and far more likes, loves, shares, and genuine engagement. Verizon didn’t just act like a tech company; it acted like a brand that understands people.

Bellow are a some Verizon Social case studies & highlights:

THE FE-MAIL SIGNATURE

During Women's Histroy Month we created a custom media platform to celebrate women of the past by empowering female voices of today.

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WOMEN OF TECH FIGHT GENDER BIAS AND ARE #NotDone

Throughout history, the contributions of women in technology, science, and entertainment have too often been overlooked. And despite progress, the imbalance persists—women still hold only about 24% of roles across tech and entertainment today.

So when Verizon launched the Future Fund to champion emerging female talent in these fields, we chose to spark the conversation by spotlighting the trailblazers who paved the way.

We brought the overlooked pioneers of the past into dialogue with the leaders of tomorrow—and we did it on the platform where career conversations matter most: LinkedIn.

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TRUE CALLING

When Verizon introduced new discounted plans for first responders, nurses, teachers, and others who serve, we knew the gesture had to go beyond a simple offer. It needed to come with genuine recognition and respect. Instead of creating a traditional Verizon ad, we chose a more human and heartfelt path: a five-part documentary series that shared real stories of sacrifice, bravery, and unwavering service.

As the world retreated into lockdown, these individuals stepped forward into action—risking their safety to protect ours. Their stories not only honored their courage but revealed their…true calling.

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1983 CALLED: THEY WANT THEIR PHONE BACK.

In 1983, Verizon and Motorola came together to make the first mobile phone call on the first wireless network. Coincidentally, in 2019, Verizon and Motorola came together for another milestone: launching the first device on the first 5G network.

What’s even funnier? They decided to begin selling it on one of the least-trusted (but one of the most-fun) news days in Social Media: April Fools’ Day. By the end of the day, we created one of the most-liked and most-shared pieces of content the brand had done to date (and picked up some nice awards along the way.).

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LET THEM TWEET CAKE.

As a brand that prides itself on connecting people to the things they love, it was the perfect moment for us to celebrate the internet turning 50 in the most internet-y way: by asking the internet to help us 3D print user-generated cupcakes in real-time and live-streaming the whole thing on Twitter. Every tweet and reply would power a 3D food printer in our studio to create custom cupcakes throughout the day. It was such a hit that, even without paid media support, we reached unprecedented engagement for the brand with over 700k impressions in only 3 hours.

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